Read the comic 13 common reasons why emails land in the spam folder Will she manage to escape? Let's find out. We made a comic about Ruthy Ribbit, an honest sender who finds herself in a pound full of nasty spammers. So when an email-whether that’s personal messages or your brand’s newsletter or transactional email-goes to spam, you’ve done something that caused inbox providers to believe your email is unsolicited or even dangerous, or your email is simply replicating current trends in actual spam. Gmail’s approach to spam scoring will be different from how Yahoo! Mail filters spam, so there’s a chance that your email might make it to the inbox with one provider and land in spam with the other.Īll spam filters have one thing in common though: They’re set up to ensure that the inbox remains a clean, safe space that provides a great experience for the email recipient. It’s important to know that no two spam filters look alike. Advanced filtering mechanisms also use the power of machine learning to stay on top of spam.
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